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Juventus Adidas Agreement

„Adidas has received an additional bonus of €15 million for 2018, which will be paid before 31 December 2018, given the excellent development of the business partnership and the increased visibility of the Juventus brand in 2018. The club issued a statement tonight confirming that the agreement has been reached with Adidas International Marketing B.V. „The consideration does not include the value of the adidas products that are delivered annually to the club, nor the performance incentive and bonus program available to the club. In 2018, adidas praised „the excellent performance of the business partnership“ and the „increased visibility of the Juventus brand“, with an additional bonus of €15 million from adidas, which was fully received by the association in the first half of the 2018-19 financial year. „The other terms of the existing contract will remain unchanged until the start of the new contract in the 2019/2020 season.“ Italian Serie A club Juventus Turin has extended its technical partnership with adidas for a fixed minimum fee of €408 million ($448 million) over eight years, as confirmed in the association`s 2018-19 financial report. The current deal, which was due to expire on June 30, 2021, included six seasons starting in 2015-16. „The new agreement covers the period from the 2019/2020 season and covers a total of eight football seasons until 2026/2027.“ Juventus Football Club S.p.A. has entered into an agreement with adidas International Marketing B.V. for a technical sponsorship contract from the 2015/2016 campaign,“ the statement said.

In a club statement issued on Friday, it said: „Juventus Football Club S.p.A. and adidas Italy S.p.A. have amended the official partnership agreement and extended the duration of the agreement until June 30, 2027,“ the association confirmed in a statement. The Serie A champion first teamed up with the sportswear giant in 2015 and signed a deal until 2021. The new contract will start next year and run until June 2027, with the association also earning a €15 million ($17 million) bonus for its successful appearance this season. „During this period, adidas will be the technical partner of all Juventus teams for a fixed minimum of €408 million. The consideration does not involve additional license payments in case of exceeding a turnover and sports performance bonus threshold. . . .

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